We’re so honored that Daily Shade Sunscreen and our founder, Breelyn Vanleeuwen, were featured in the “Together Talks” series by Klimson Logistics Solutions — highlighting small businesses making a meaningful impact in their communities.
In the interview, Breelyn shares the heart behind our mission, how Daily Shade came to life, and why we’re redefining what it means to be a true mineral sunscreen.
🌞 Born From a Mom’s Determination to Protect Her Child: Daily Shade began after Breelyn’s daughter had a severe reaction to a so called “baby” sunscreen filled with chemical UV filters. That experience sparked years of research and development to create a sunscreen safe enough for her own children and powerful enough to protect every family.
“I realized that most sunscreens labeled ‘mineral’ are actually hybrids they mix zinc with chemical ingredients. My daughter was reacting to those. So I set out to create one that was truly clean, effective, and wearable.”
After four years of formulation, testing, and persistence, Daily Shade True Mineral Sunscreen was born 100% non-nano zinc based, free from over 1,700 EU-banned ingredients, and designed to disappear on skin like magic. No ghost face. No compromise.
✨ What Makes Daily Shade Different: Unlike many brands that claim to be mineral, Daily Shade contains zero chemical SPF boosters or UV filters such as butyloctyl salicylate. It’s 99.4% naturally derived and formulated for even the most sensitive skin.
We’ve made clean sun protection truly wearable, invisible, lightweight, and safe for daily use on kids and families.
“Our logo even has a ghost with a line through it, because we finally made a zinc sunscreen that doesn’t leave a white cast.”
☀️ Mission: Decrease Skin Cancer in the Rising Generation: Skin cancer is the most common — and most preventable — cancer in America. Up to 90% of melanoma cases are caused by UV exposure, and 80% of sun damage happens before age 18.
Daily Shade’s mission is simple but bold: to decrease skin cancer in the rising generation. “If we can teach kids to treat sunscreen like brushing their teeth a simple, daily habit, we can change the statistics.”
Daily Shade partners with schools, parent organizations, and melanoma advocates to spread awareness about sun safety while making daily SPF use fun and easy for families.
💡 Lessons in Entrepreneurship and Integrity:From developing her own formulas to learning Shopify from scratch, Breelyn’s story is one of persistence and purpose. Without outside investors, she’s grown Daily Shade through authenticity, education, and a mission-first mindset.
“You can have the best product in the world, but if no one knows you exist, it doesn’t matter. Marketing has been the hardest part but the impact makes it worth it.”
❤️ Community Over Competition: In the Together Talks feature, Breelyn credits other small business owners and supporters who believed in Daily Shade from the beginning: from “Just Ingredients founder Karalynne Call supporting us and immediately boosting our SEO to Carmel Modika of Modika Market in Seaside, Florida, which was the first retail shop to carry the brand. Melanoma Warriors out there like Leah Koskinen and Brittanny Grover have allowed me into their fight against Melanoma which has been inspiring. There have been many men in business who have willingly reached out, spent hours of their time to help me learn and grow asking for nothing in return. A couple of those men are Bill Schott, Matt Holman, Jeff Durham, Dan Griffiths, Wes Clark and Brett Swenson.”The support of these partners shows how powerful community can be when it lifts small, purpose-driven brands.
🧴 The Takeaway: Clean Protection, Made for Real Families: Daily Shade isn’t just another sunscreen. It’s a product born out of love, science, and a mom’s mission to protect her family and yours. Discover our True Mineral Sunscreen, formulated for kids, babies, and sensitive skin made with 100% zinc oxide that disappears like magic.
➡️ Read the full “Together Talks” feature by Klimson Logistics Solutions
🛍️ Shop Our Collection
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